ANKER—OnBoard

Pop-Up Experience—New York City, 2019 

Several brands under the Anker umbrella—including Anker Innovations, Eufy, Steelcase and Nebula—hosted a pop-up experience to launch an entire new lineup of consumer products in the fall of 2019.

The event took place in the Caldwell Factory on 26th Street.
The space called for a total transformation from a raw industrial space into an auditorium suited for keynote speakers and a product showroom. 
 

ROLES
Audio, Video & Lighting Production
Live Streaming & Recording
Teleprompter
Carpentry
Large Format Printing

Curved walls were built to soften the space and make it feel more inviting. Custom vinyl graphics were applied to the walls as explainer and wayfinding signage. Custom display cases were fabricated and carefully lit to highlight all of the new products being showcased.

Finally, the entire event was live-streamed to a global audience.